There should be a code on your travel voucher that you can use when purchasing online as a credit towards your balance or give to the customer service agent if you are buying a ticket over the phone. Beware that there is an expiration date for the American AA ticket voucher, so be prepared to use it before that happens.
London Eye and Singapore Flyer. There is also a popular one in Hong Kong on the Island side, but I don’t remember the exact name of it
ltc and xrp are two you should look at